What is the Absolute Best Way to Build Your Brand?
Without your brand, who are you, what are you?
In my two previous articles I shared with you the “6 Steps for Branding You” part 1 and part 2. In part 2 I promised you that I would share the one marketing and branding strategy that above all others will help promote, grow and brand your business better than the rest. This strategy, once implemented will become hands down the absolutely greatest way to build your brand better than all the others.
It is something that is considered to be one of the most highly respected careers in the world…The Affluent Entrepreneur’s best kept secret:
You should publish a book to promote your business. No other marketing strategy will provide such a high level of return or branding on your investments. If this statement has attracted your interest, I encourage you to read my book:
Becoming a Best-Selling Author:
How to Use Your Book as a Lead-Generating Tool to Attract More Speaking, Coaching, and Consulting Opportunities
Let’s face it; everyone you and I know is an expert at whatever it is he or she is most passionate about. My two sons have bought and sold Nike SB sneakers on the internet and have made quite a bit of extra money doing so. As a result, they became “experts” in the rare Nike SB sneaker business, and the inside term for the customers buying all of these shoes from my sons is “sneakerheads.” It is a huge business, and my two sons figured it out and have profited off this trend. However, since they don’t have the term “author” next to their names on their business cards (in fact they don’t even have business cards), no one in the media will acknowledge either of them as the “expert.”
Here are the reasons why you need to write a book:
- To give away to your prospects as a sampling of your business.
- To Impact the lives of those who read your book.
- To boost our credentials to earn higher fees in your business.
- To get free publicity with media.
I am convinced that after speaking in this industry since I was 17 years old, I have learned that there is no greater marketing tool, or branding secret than writing a book. I am so passionate about this subject that I have spent the last 10 years of my life, when I have not been on the road speaking, at home coaching other entrepreneurs to write and publish their books.
If you see the value in this branding strategy to grow your business and are interested in publishing a book, I would be thrilled to offer you a complimentary consultation. First, go ahead and read every word and listen to the audio on the following site: Best Seller Book Coaching
Then Contact Me to schedule your session.
Building a world-class brand is not something you do overnight.
It is something that takes a lifetime commitment to quality. It takes “purple cow” thinking – a willingness and the creativity to be different and to stick out from the crowd in order to be noticed.
Creating the brand is something you can do in a very short time, but marketing the brand will take a lifetime. Most important, in order to brand yourself, you must stay consistent and not change your brand on a whim; you must stay firm and spend the rest of your life marketing your brand. My suggestion is to consider writing a book because no other tool in the marketplace will help you build your credibility, strengthen your credentials, attract new clients, or impact your brand the way a hardcover book will.
This is an excerpt from my book The Affluent Entrepreneur.
As a Motivational Keynote Speaker, I can speak on this subject or adapt my subject to your audience.