6 Steps for Branding You
In my previous article I began sharing with you the “6 Steps for Branding You”, and we covered steps 1-4:
- Step 1 – Have your photo on your business card, website, book and auto-signature in email.
- Step 2 – Use a consistent color scheme on all of your marketing materials
- Step 3 – Create “branding statements” that capture your prospects attention
- Step 4 – Create a “branding name” that is unforgettable and that the media will use to refer to you and will make people remember you
In this article I will complete the list with steps 5 – 6.
5 – Create “branding websites” that speak to your product or service.
I have about 50 domain names that all strategically point to different locations, and each has search engine optimization (SEO) to the others. Below is a list of some of my names. Ask yourself as you read these names, whether you can tell what the purpose, mission, or goal of each site is:
www. Creating Your Own Destiny .com
www. The Affluent Entrepreneur .com
www. Best Seller Publishing Coaching .com
www. Best Seller Book Coaching .com
www. Hawaii Tiger Sharks .com
www. The Dean Of Destiny .com
www. Out Earn Your Bills .com
www. Patrick Snow .com
You get the point. When you have the name in print, make sure that you capitalize the first letter of each word in your domain names so that you make it easier for your prospects to read and memorize. Just by reading these links, you can tell, for the most part, exactly what the purposes of each of these domains is. I encourage you to do the same. Purchasing a domain name is similar to buying waterfront property to build on at a later time. Domains, often referred to as URLs, are in limited quantity, so secure a dozen or more for you and our family to build on whenever you feel the time is right. You never know; perhaps if you don’t purchase the name you want, someone else might purchase it first and not even use it but simply be “squatting”, a term used in the industry for people who purchase domain names just so they can resell them later at a higher price. Someone recently sold www. Pizza .com for $1 million. You get the idea…Buy now, build later when you’re ready.
6 – Place your “signature on all of your work.
When I published the first edition of Creating Your Own Destiny in 2001, I asked Dan Poynter whether or not I should sign my books. He replied:
Always sign your books. They are more valuable with your signature on them than not.”
I guess that makes sense. Let me ask you: Would you rather have a Babe Ruth rookie baseball card, or that same card with his signature on it? Of course the signature always makes the item more valuable.
For that reason, I have included my “Patrick Snow” signature on the top portion of each and every page on my web site. You should do the same. Always, sign your letters and include your signature on all of your marketing pieces. Doing so will enhance your brand.
I am always amazed that people will wait in line after I speak to have me sign their books or sign their notes. If they only knew that I am just an ordinary guy aspiring to live an extraordinary life, perhaps they wouldn’t wait in line. However, one thing I have learned is that when you write a book, people look at you in a whole new way and treat you as if you were a celebrity, professional athlete or famous musician.
Now take a look at this list of six items I’ve provided you, all of which you can do immediately with all your marketing pieces so they will better brand you and your product or service. You may also want to consider putting your brand on hats, T-shirts, bumper stickers, and so on.
However, none of these strategies will work as well as my final recommendation for your business. There is one marketing and branding strategy above all others that will help promote, grow and brand your business better than the rest. This strategy, once implemented will become hands down the absolutely greatest way to build your brand better than all the others.
What is this secret?
It is something that is considered to be one of the most highly respected careers in the world…and I will share that with you in my next article!
This is an excerpt from my book The Affluent Entrepreneur.
As a Motivational Keynote Speaker, I can speak on this subject or adapt my subject to your audience.