Can Facebook be Used for Selling?
“Give me a lever long enough and prop strong enough, and I can single-handedly move the world.” ~ Archimedes
Due to the red hot growth experienced by Facebook, I took my strategy to the next level. I started micro blogging from my fan page by sending out a daily two to three line inspirational quote from my book in an attempt to inspire all of those who had joined my fan page.
The way it works is that I post one small quote/entry on my fan page, which is automatically placed on the page of all those fans.
Once I set up my fan page, literally in a few short months, I had thousands of fans enjoying and passing on these inspirational quotes. Each day in an attempt to brand both my book cover and my photo, I would alternate these images used in my communications.
If Facebook were a country, it would be the fourth largest country in the world – it has over 400 million members at the time I am writing my book, and by the time you read these words, it will probably be in the half a billion range.
Due to the vast number of people on Facebook and my desire to build my brand and sell more books, I wanted to investigate how social networking ads worked. At the nudging of my buddy, Denny Andrews, I decided to test market some Facebook ads and commit to spending $15 per day on this site and then measure the results in seven days.
The results absolutely shocked me. My ads were for book sales, publishing coaching and speaking engagements. I placed about seven ads in total and set my advertising budget to $10 per day ($300 per month).
After 45 days and $450 dollars invested, 2.3 million impressions of the book cover led to 800 click-throughs to my website. The results were a bunch of books being sold and $5000 from coaching clients coming my way.
The actual cost to do this ad for that time frame was $450. Trading $450 for $5000 and having over 2 million people see my book cover – that is the best deal going.
Needless to say, I have decided to continue with my Facebook ads as a permanent part of my marketing strategy moving forward.
This is an excerpt from my book “The Affluent Entrepreneur”, and is one of the many topics that I speak on.
If you are a meeting or event planner looking for an opening, closing or keynote speaker I will be happy to customize topics to relate to the needs and interests of the audience I will be speaking to.
Please contact me the next time you need an Opening Speaker.