Technology in Business

How To Leverage Technology in Your Business

LeverageTechnology-Patrick Snow” Give me a lever long enough and a prop strong enough, and I can single-handedly move the world.” – Archimedes

Let’s discuss a few strategies for leveraging technology and the Internet that will assist you in building the foundation for creating a successful business and becoming an Affluent Entrepreneur. This is one of the most essential principles in today’s business world because of the way business is now done.

I’m going to share with you how to use email, social networking, and search engine optimization (SEO) to your advantage. If you don’t want to devote time to executing these strategies effectively, you will learn how to find talented experts to handle them for you.

What’s important to note is that you don’t have to know how all this technology works; you only need to understand why you (or the person to whom you delegate these tasks) must leverage the Internet and technology to your benefit. By taking advantage of these wonderful tools, you will be able to market your business on a global basis around the clock, every day of the year, and then experience the wonder of making money while you sleep!

The tools of technology…

Conference Calls:

As a publishing, book marketing, and speaking coach, I have well over 250 clients, and that number continues to grow month after month. As a result, I am often asked how I manage this growth and still provide personal service to all my clients. Well, one of the biggest tools I use, and I encourage you to use as an Affluent Entrepreneur, is the power of conference calls.

I host a Monday morning 10 AM PST Inner Circle Publishing Mastermind call every week, as I have been doing for years. This call is for my publishing, book marketing, and speaking clients. See, the cool thing about a conference call to me is that it does not matter whether there are 10 people on the call or 1,000 people; it takes me just one hour of time to host the call, yet if there are 25 people on the line, then that saves me 25 hours of individual coaching time by phone with 25 of my clients. Each caller dials in with questions…and the beautiful thing is that I do not need to be prepared for the call because after 15 years in this industry, I have personally discovered and learned almost every answer to every question the callers have. Even better, each caller gets to listen to the questions from the other dialers along with the answers, and then apply this new knowledge to their lives. As a result, it is a win-win for all involved.


EmailTechnology-PatrickSnowI give all my clients unlimited e-mail access to me because I can more quickly answer their questions that way than trying to schedule one-on-one time with all of them. In addition, I can reply to them when it is convenient to me rather than having to filed a bunch of phone calls throughout the day, or trying to call them back with answers, only to end up playing phone tag.

Despite e-mail’s advantages, however, it does have its challenges. First, people are often inundated with spam and also personal e-mails, so the sheer volume of e-mail makes it difficult to sift through and determine which e-mails are priorities and need immediate responses, which ones can wait for later, and which ones just to delete without reading. And the more successful your business becomes, the greater the e-mail volume you are going to see.

To solve this dilemma, I recommend you either have an assistant filter through your e-mail, or you can set up a folder system so all incoming e-mails are automatically filtered to one of your preset folders.

An additional difficulty is that with Facebook and other social networking sites, there are other ways besides e-mail for people to send communications. To combat this issue, on these social media sites where I have my profile page and “follow me” links, I have a section that says, “e-mail preferred”. That way if visitors plan on contacting me, they will be encouraged to use e-mail since that is how I prefer to communicate. Therefore, if you as the reader want to get in touch with me, the best way is to send me an e-mail at: In addition, you might also delegate having your assistant who monitors your e-mail also stay up to date on your social networking sites for you.

I’m going to dedicate a future article on Blogging, A Fantastic Way to Get Your Message Out.

This is an excerpt from my book The Affluent Entrepreneur.

As a Motivational Keynote Speaker, I can speak on this subject or adapt my subject to your audience.

Contact me the next time you need a speaker for your event.

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